Ascend Armenia (“we”, “our”, or “us”) operates the website ascendarmenia.com. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and register for our events.

1. Information We Collect

We collect information you provide directly to us, including:

• Registration information — name, email address, emergency contact details, and experience level when you register for a race or tour
• Contact enquiries — name and email address when you contact us via email
• Payment information — processed securely by our payment provider; we do not store card details
• Usage data — standard web server logs including IP address, browser type, and pages visited

2. How We Use Your Information

• To process race and tour registrations and send confirmation details
• To contact you about your registration, route updates, or safety information
• To send event-related communications (you may opt out at any time)
• To improve our website and services
• To comply with legal obligations

3. GPS Tracking During Events

Participants in the Ascend Armenia race are required to carry a GPS tracking device for safety purposes. Your live location is shared publicly on the race tracker during the event. Location data is retained for race records and results. By registering for the race, you consent to this tracking.

4. Photography & Media

By participating in Ascend Armenia events, you acknowledge that photos and video footage may be taken and used for promotional purposes on our website and social media channels. If you object to specific images, please contact us at info@ascendarmenia.com.

5. Sharing Your Information

We do not sell or rent your personal information to third parties. We may share your information with:

• Payment processors — to handle registration payments securely
• GPS tracking providers — for race safety systems
• Armenian authorities — if required by law or for safety purposes during events in Armenia

6. Cookies

Our website uses cookies to improve your browsing experience and analyse site traffic. These include essential cookies required for the site to function and analytics cookies (Google Analytics) to understand how visitors use the site. You can disable cookies in your browser settings, though some features may not work correctly.

7. Data Retention

We retain registration data for up to 5 years for safety records and event history. Contact enquiry data is retained for up to 2 years. You may request deletion of your data at any time by contacting us.

8. Your Rights

You have the right to access, correct, or delete the personal information we hold about you. To exercise these rights, email us at info@ascendarmenia.com. We will respond within 30 days.

9. Security

We take reasonable measures to protect your personal information against unauthorised access or disclosure. Our website uses HTTPS encryption for all data transmission.

Cookie Policy

This Cookie Policy explains how Ascend Armenia uses cookies and similar tracking technologies on ascendarmenia.com.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites remember your preferences and understand how you use the site.

Cookies we use

• Essential cookies — required for the website to function (login sessions, shopping cart). Cannot be disabled.
• Analytics cookies — we use Google Analytics to understand how visitors interact with our site (pages visited, time spent). This data is anonymous and aggregated.
• Preference cookies — store your language or display preferences so you don’t have to reset them each visit.

Managing cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling cookies may affect the functionality of our website. For more information, visit allaboutcookies.org.

Third-party cookies

Some pages embed content from third parties (YouTube videos, RideWithGPS maps, Instagram). These services may set their own cookies, which are governed by their respective privacy policies. We have no control over these cookies.

11. Contact

If you have questions about this Privacy Policy or how we handle your personal data, please contact us:

Ascend Armenia
info@ascendarmenia.com

This policy was last updated in June 2026. We may update it from time to time — check this page for the latest version.